TonyCoretto

name Tony Coretto has worked on a variety of key problems in marketing database design, segmentation, householding, and distributed datamarts. One of his chief goals is to reduce costs, inefficiencies, and frustrations and improve client satisfaction by developing tools and techniques to foster better communications among marketing managers and systems development teams. Tony is a cum laude, Phi Beta Kappa graduate of Harvard College, was a graduate University Fellow at Stanford University, and is a member of the World Entrepreneurs Organization (WEO), the Bank Marketing Association, and other industry groups. He has been quoted in Inc. Magazine and has led in-house seminars for banks on database marketing.

Business

Customize for Your Customers

31st August 2010
Now that we’ve got our simple (but robust) definition of “customer intelligence (CI)," let’s look at some examples to help flesh it out: Example 1: “The Old Corner Grocer" Our parents (or grandparents) remember the days of the old corner grocer: a frien... Read >
Business

Four Powerful Business Myths You Can't Afford to Believe

20th August 2010
In my last post, I reviewed 6 things that Customer Intelligence is NOT (Database Marketing, CRM, BI/DM, SFA, Data Warehouse, Social Nets). In the interim, I had a chance to speak at the Net.Finance 2010 conference in Chicago on May 12, and elaborate furth... Read >
Business

Customer Intelligence = Profits

10th August 2010
What is "Customer Intelligence?" As the use of technology has mushroomed over the last ten years and the industry has matured, there's been a lot of confusion around this and similar terms (customer knowledge, customer relationship management, customer-ce... Read >
Business

The More You Know, the More You’ll Sell

21st July 2010
Dan Katz of PSK Supermarkets, a Mount Vernon, N. Y. based chain of Foodtown grocery stores, knew he had a problem: His customers were making fewer trips to his stores and spending less money each time. Facing intense competition for customers from both tr... Read >
Business

Six Things Customer Intelligence is Not

13th July 2010
While they may be related to customer intelligence, none of these can stand steady alone In my last post, I reviewed six important, defining characteristics of Customer Intelligence (CI is cultural, it's organizational, is interdisciplinary, involves ... Read >
Finance

Online banking use grows, and service increases customer loyalty

06th July 2010
A new report by Fiserv shows a major shift in the type of customers who use online banking, and those who use the service continue to show strong loyalty in banking and use more of the financial institution's services. The company's latest Consumer Bil... Read >
Finance

Banks using social media to engage, retain customers

30th June 2010
Many financial institutions are now offering new, convenient services through social media platforms to attract new customers and increase customer loyalty in banking, according to Bankrate.com. The source says Vantage Credit Union recently launched it... Read >
Finance

Banking customers less optimistic than financial institutions believe

22nd June 2010
Research by BAI and Finacle reveals a growing disconnect between how banks feel about consumer sentiment and actual customer satisfaction. The companies' biannual Index of Bank Consumer Sentiment found that banks believed customers felt increasingly be... Read >